s44 Privacy Policy

1. Introduction and Scope

This Privacy Policy applies to all personal data collected, processed, stored, or shared by s44 in connection with the operation of the s44 online casino and sports betting platform at s44.asia ("the Platform"). It applies to all registered players, prospective players who browse the Platform without registering, and any individual who contacts s44 through support channels.

s44 is the data controller for personal data collected through this Platform. This means s44 determines the purposes for which personal data is collected and the means by which it is processed. If you have any questions about how s44 handles your data, please contact [email protected].

This Privacy Policy should be read alongside the s44 Terms & Conditions, which govern your use of the Platform. The Terms & Conditions incorporate this Privacy Policy by reference.

2. What Personal Data s44 Collects

s44 collects personal data in the following categories, depending on how you interact with the Platform:

s44 does not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, or health data. If any such information is volunteered by a player during a support interaction, it will not be stored beyond what is strictly necessary to address the immediate query.

3. How s44 Collects Personal Data

s44 collects personal data through the following channels and mechanisms:

• Direct registration: Data you provide when creating an s44 account, including name, phone number, date of birth, and payment method details.
• KYC submissions: Identity and address documents submitted in response to a verification request from s44's compliance team.
• Transaction processing: Data generated automatically when you deposit or withdraw funds via bKash, Nagad, Rocket, Upay, Visa, Mastercard, Dutch-Bangla Bank, City Bank, or any other supported payment method.
• Platform interaction: Automatically collected technical and usage data from your device as you browse and interact with the Platform, including via session cookies and local storage.
• Support communications: Data you provide when contacting s44 support by email or through in-platform channels.
• Third-party verification services: Where s44 uses reputable third-party identity verification or fraud-detection services to cross-check information you have provided, those services may return additional data points to confirm your identity.

4. How s44 Uses Your Personal Data

s44 uses collected personal data for the following specific, legitimate purposes:

• Account creation and management: To register your account, verify your identity, maintain your account records, and provide you with access to the Platform and its Services.
• Age and eligibility verification: To confirm that you are 21 years of age or older and meet all other eligibility requirements before you are permitted to deposit funds or place bets.
• Transaction processing: To process deposits and withdrawals accurately and securely in BDT via your chosen payment method, and to maintain an auditable transaction history.
• Fraud prevention and security: To detect, investigate, and prevent fraudulent transactions, money laundering, identity theft, account takeover, and other security threats. This includes monitoring unusual login behaviour and flagging atypical transaction patterns.
• Responsible gaming compliance: To enforce deposit limits, cooling-off periods, and self-exclusion settings, and to monitor for signs of problem gambling in line with s44's responsible gaming policy.
• Customer support: To respond to your queries, complaints, and requests, and to maintain a record of support interactions for quality assurance and dispute resolution.
• Legal and regulatory compliance: To meet obligations under applicable laws and to cooperate with lawful requests from competent authorities.
• Platform improvement: To analyse aggregated, anonymised usage data to improve the performance, design, and game selection of the Platform.
• Marketing communications: To send you promotional offers, bonus notifications, and platform updates by SMS or email, where you have not opted out of such communications. You may opt out at any time by contacting [email protected].

5. Cookies and Tracking Technologies

s44 uses cookies and similar tracking technologies (including local storage and session storage) to operate the Platform effectively. The following types of cookies are used:

• Strictly necessary cookies: These are essential for the Platform to function. They maintain your logged-in session, remember your language preference, and enable secure navigation between pages. These cookies cannot be disabled without preventing the Platform from working correctly.
• Functional cookies: These remember your preferences such as game settings, responsible gaming configurations, and notification preferences, so you do not need to reset them on every visit.
• Analytics cookies: These collect anonymised data about how players use the Platform — pages visited, time spent per session, and features used — to help s44 improve the user experience. Analytics data is aggregated and cannot be used to identify individual players.
• Fraud detection cookies: These help s44 identify unusual patterns of behaviour that may indicate fraudulent activity, bot usage, or account takeover attempts.

s44 does not use advertising or retargeting cookies that track your behaviour across third-party websites. By continuing to use the Platform, you consent to the use of the above cookies. You may clear cookies through your device browser settings, though this may affect Platform functionality.

6. Sharing of Personal Data

s44 does not sell, rent, or trade your personal data to any third party for their own marketing or commercial purposes. Your data may be shared only in the following limited, controlled circumstances:

• Payment processors: Transaction data is shared with bKash, Nagad, Rocket, Upay, Visa, Mastercard, Dutch-Bangla Bank, City Bank, and other payment partners solely to facilitate the processing of your deposits and withdrawals.
• Game providers: Where a game is provided by a third-party studio (such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, or Ezugi), your username and session token are shared with the game provider's servers to load and operate the game. Game providers do not receive your full identity data.
• Identity verification services: Where s44 uses third-party KYC or fraud-detection services, limited identity data may be shared with those services to complete the verification process. These providers are contractually bound to process data only for verification purposes.
• Legal authorities: s44 may disclose personal data to competent authorities where required by law, in response to a lawful court order, or where disclosure is necessary to prevent or investigate fraud or other criminal activity.
• Business transfers: In the event of a merger, acquisition, or sale of all or part of s44's business, player data may be transferred to the successor entity, subject to equivalent privacy protections.

All third parties with whom s44 shares personal data are required to maintain appropriate technical and organisational security measures and to process data only for the specific purposes for which it was shared.

7. Data Retention

s44 retains personal data for as long as necessary to fulfil the purposes described in this Privacy Policy, and in accordance with applicable legal and operational requirements. The following general retention guidelines apply:

• Account and identity data is retained for the duration of the active account relationship and for a minimum of five years following account closure, to meet anti-money-laundering and record-keeping obligations.
• Transaction records are retained for a minimum of five years from the date of the transaction.
• Support communications are retained for two years from the date of the interaction.
• Technical and usage data collected via cookies is retained for a maximum of 13 months from the date of collection, after which it is aggregated or deleted.
• KYC documents are retained for the period required by applicable law from the date of verification, and securely deleted thereafter.

When personal data is no longer required, s44 will securely delete or anonymise it so that it can no longer be associated with an identifiable individual.

8. Data Security

s44 implements appropriate technical and organisational security measures to protect personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include, but are not limited to:

• 256-bit TLS (Transport Layer Security) encryption on all connections between your device and the s44 Platform.
• Encryption of sensitive data fields at rest in s44's database infrastructure.
• Role-based access controls that restrict internal staff access to personal data on a strict need-to-know basis.
• Automated monitoring systems to detect suspicious login attempts, unusual account activity, and potential data breach indicators.
• Regular security reviews and vulnerability assessments of the Platform's infrastructure.

While s44 takes data security seriously and applies industry-standard protections, no system is entirely immune to risk. In the event of a data security incident affecting your personal data, s44 will notify affected players as promptly as practicable and take all reasonable steps to contain and remediate the incident.

9. Your Privacy Rights

As a player on the s44 Platform, you have the following rights regarding your personal data. To exercise any of these rights, contact s44 support at [email protected] with your request:

• Right of access: You may request a copy of all personal data s44 holds about you. s44 will respond to verified access requests within a reasonable timeframe.
• Right to rectification: If any personal data s44 holds about you is inaccurate or incomplete, you may request that it be corrected. This includes updating your registered phone number, email address, or residential city.
• Right to erasure: You may request the deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to s44's legal obligation to retain certain records (see Section 7 above).
• Right to restrict processing: You may request that s44 limit its use of your personal data in certain circumstances, for example while a correction request is under review.
• Right to opt out of marketing: You may withdraw consent to receive promotional SMS messages and emails at any time by contacting [email protected]. Withdrawal of marketing consent does not affect the processing of data required for account management or legal compliance.
• Right to account closure: You may request permanent closure of your s44 account at any time. Account closure requests will be processed within one business day. Closure does not immediately erase historical transaction or identity records, which are retained per the timelines in Section 7.

10. Children and Minors

The s44 Platform is strictly for adults aged 21 years and above. s44 does not knowingly collect personal data from individuals under the age of 21. If s44 becomes aware that a player under the age of 21 has registered an account or provided personal data, that account will be immediately suspended, all associated data will be deleted, and any funds will be returned via the original payment method where possible.

If you believe that a minor may have accessed s44 using your payment details or device, please contact [email protected] immediately so that the situation can be investigated and resolved promptly.

11. Changes to This Privacy Policy

s44 reserves the right to update or amend this Privacy Policy at any time to reflect changes in the Platform, applicable legal requirements, or industry best practices. When material changes are made, the "Last updated" date at the top of this page will be revised. Your continued use of the Platform following publication of an updated Privacy Policy constitutes acceptance of the revised terms. s44 recommends that you review this page periodically to stay informed about how your data is being protected.

12. Contact and Data Queries

For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please contact s44 using the details below. All communications should be in English to ensure accurate and timely handling:

• Email: [email protected] (plain text address — not a clickable link)
• Response time: within one business day
• Support hours: 24 hours a day, 7 days a week

s44 takes all privacy queries seriously and will acknowledge your request promptly. Where a request requires identity verification before it can be actioned (for example, a data access or erasure request), s44 will request sufficient information to confirm your identity before proceeding.